The Tablet Shopper Revolution

Did you know that as many as 60 million Americans are forecast to have a tablet by the end of 2012? If your e-commerce business is not catering to tablet shoppers, you are losing out on a huge share of the market right now.

Some companies are electing not to make mobile sites or sites optimized for those using tablets, either because they feel tablets are a passing phase, that people on tablets are looking to play around, not shop, or they just do not want to put out the money to have their website optimized for that market. However, the businesses that are doing this are losing money. And they aren’t losing small amounts of money; we are talking big money.

The infographic below is a must read for all e-commerce businesses that are thinking about or have dismissed the idea of launching a mobile site. After all, studies have shown that those who purchase items from a tablet spend 20 percent more than those who purchase on a desktop computer. Could your business use a 20 percent sales increase?

Why Small-to-Medium Sized Enterprises Need to Have a Mobile Presence

The internet is a part of everyday life for billions of people worldwide. Because of that, most small to medium-sized enterprises (SME’s) are already online, using websites, blogs and social media profiles to interact with their customers.

However, many smaller businesses have so far overlooked the importance of creating a specific mobile web presence instead of leaving mobile customers struggling with the main site.

As more people use the internet on mobile phones and tablet computers – and more people use their handsets to buy things online – a mobile web presence is not so much of a luxury, but more of a necessity for SME’s in all kinds of industries. Here’s why: