BizBrag Team Member Hannah Marr Quoted in American Express Open Forum Article!
September 6, 2012 Leave a comment
Our Content Director Hannah Marr was recently quoted in the American Express Open Forum article, “Relationship Building as a Key to New Customers.” This article explores the need to not only attempt to build relationships with customers, but to see building relationships as a long-term investment for your company. As Hannah said in the article, simply viewing your customers as “likes” or “followers” and constantly pitching advertisements at them is not the way to go. The key is to focus on engaging customers and posting content that they want to read and share. When they do, it increases your online visibility, and will ultimately effect your long-term growth and the number of loyal customers you have.
Be sure to check out the article and let us know what you think!