Top 4 SEO Tips for an E-commerce Website
September 7, 2012 Leave a comment
When it comes to the development of your e-commerce website design, it is important
to consider a few very important SEO tips that can help your website gain higher ranking in the search engine directory. With the launch of many new websites on the internet, competition to get your website among the top results is becoming more difficult. In order to get higher visibility in the search engine results, several search engine optimization techniques need to be utilized properly. SEO techniques are even more important for an e-commerce website, as it sells products, making the highest amount of traffic to the site the number one priority. In this article, you will be able to review some of the most important and functional SEO strategies.
Always have fresh content and unique title and description tags.
A usual e-commerce website contains a number of pages with new content and pages being added every day. In other words, the content on the website keeps growing and needs a more efficient design. During the ranking process, search engines always start by looking at the title of the page followed by the content on that page. It is important for you to know that search engines hate duplicate content on any website; however, many webmasters remain unaware of the fact that they are replicating duplicate title as well as description tags. Therefore, when you are looking for efficient e-commerce website design, one of the very first steps that you need to undertake is to ensure that you have unique title and description tag for each page you have created.
Have a quick loading time.
Loading time must not be too long, as it will result in higher exit rate. With so many fast and well-made websites on the Internet, customers can find what they are looking for elsewhere if your site does not load fast enough. Determine the average loading time, and consult with the website designer and developer for necessary measures to reduce the loading time if it is too long.
Research the correct keywords and use them properly.
Check into other competitive websites and try to implement their approaches, or even try to one-up them. The good thing about SEO is that it has various tools that allow you to get vital information on competitor campaigns. Be sure to utilize keywords that target your product, but try not to waste time on ranking for keywords that are too competitive. You could spend years trying to rank on the most competitive searches, but by going after long-tail searches you will impact your ranking and sales faster.
Have an easy and flawless navigation.
To have a better view of things, you can put yourself in your customers shoes, and try to make out what you feel as you visit different pages on website. It is imperative that you come up with the reason behind the high exit nature of some pages. Even if you think your design is great, by adopting a more critical eye you will be able to make your website even better.
SEO for an e-commerce website is a crucial parameter. You ought to monitor and constantly observe whether your efforts are paying off. If not, then re-evaluate your plan and consider what you can change in order to make an impact on your business. SEO can be complicated, but when utilized correctly it can spell big gains for your company. Keep these tips in your mind and start building an efficient e-commerce website design that will help you reach your long-term business goals.
Mark Barry writes on behalf of Integrity SEO Experts, and specializes in e-commerce web design.