The Do’s And Don’ts Of Blogging For Your Business
September 14, 2012 2 Comments
For any business to succeed, there are numerous qualities which are needed. Alongside a strong work ethic, a level head when it comes to finances and a clearly defined product or service, it is increasingly important for companies to develop a strong online presence.
Setting up a business website is naturally the first stage of this development but there are plenty of other actions which you should take. Social interaction is at the forefront of e-commerce development and this means you need to find alternative ways to communicate with your customers – such as business blogs and social media feeds.
With other companies utilizing similar methods to promote themselves, you need to ensure your blog is performing at the top of its game to stay ahead– and these do’s and don’ts should help you achieve just that.
DO create unique content
Stale content which is copied from other sources will be detrimental to your website in numerous ways. Google and other search engines frown upon the duplication of content and this will result in you being penalized via your website ranking when it comes to their search listings.
Ultimately, you want your content to be unique and engaging so it is important that you spend some time working on your posts. Take a look at other sites that run blogs and see how they manage their content. Remember to base your articles on relevant news where possible and consider outsourcing to a reputable agency if you feel your writing skills are not up to scratch.
Remember that the layout of your blog is also important, so consider asking experts for help with this. If you need to know how to build a website or blog then there are plenty of professional services which can help you. The look and feel of your blog should be somewhat inline with your website’s design. This helps your customers associate the page with your site and brand, and helps build trust with your customers.
DON’T over blog
Whilst it is important to blog regularly, overdoing it will be just as detrimental as not blogging at all. Ideally, you need to add content on a daily basis, in order to keep your readers interested and provide them with information. If you don’t update regularly enough, readers may begin to think that the blog isn’t a priority and the subject matter is not important to you. This can cause serious problems because people want to be able to find information from those who are knowledgable and passionate about the same subject as them.
It is important to only update daily if you are providing new, interesting content rather than thin content with out any real purpose. If you find that you simply can’t post relevant content daily due to time constraints or other concerns, one or two posts a week is sufficient. Bombarding your audience with irrelevant blogs will only deter them from reading in the future.
DO target relevant keywords
Keyword focus is a prime area of development for bloggers at the moment, with most users turning to internet search engines when it comes to looking for services or products which they need. It is therefore vital that you identify the keywords which are most relevant to your business and target them in your posts. Make sure you don’t make content too heavy with these words however – otherwise it will appear false and spammy, and you will be penalized.
DON’T write for search engines
Just as you shouldn’t overuse keywords in your posts, you should make sure you don’t write content purely for the benefit of search engines and their algorithms. Whilst it is important to consider this aspect when blogging, ultimately it is real people who you are targeting. Your content should therefore read naturally, with any attempts to appease algorithms coming second in terms of priority. If not, readers will be unimpressed and most likely will not return.
Simply blogging is not enough in the current market; you need to share your posts as well. The easiest way to do this is via social media feeds such as Facebook and Twitter. Setting up a page for your business can help customers interact with you in a different setting and is a great way to promote your services and products in a public setting without spending a fortune. Many blogging services allow you to post updates about your blog to your social media accounts right from their dashboard, but it can help to make your posts more engaging by tailoring them to the specific audience of each social network. For example, your followers on Twitter want to take in quick, easily readable blurbs, while those on Facebook have more time to devote to reading a more detailed update.
DON’T misjudge the tone
Whilst social and professional aspects are overlapping more and more in business it is important that you get the tone of your blog right. Consider your target audience carefully and always ensure you are professional yet friendly. You don’t want to deter customers with over familiarity but neither do you want to alienate them with technical vocabulary or rigid sentence construction. Also if your blog is too difficult to read or understand, your readers will look for the information you are providing elsewhere.
Blogging can be a very beneficial practice for your business.
Online businesses or businesses with websites can benefit from blogging greatly because it allows you to provide quality content and then link to your website. This can help your search rankings because bots consider the quality of the site linking to you in order to determine relevance. Also, blogging gives your business the opportunity to become a resource for your customers on happenings and developments in your industry, and becomes a place for them to learn new things. Knowing that there is always relevant content to digest will entice your readers to visit regularly and help give your business a boost in visibility and traffic.
This guest post was brought to you by Cindy Lau of Webeden, a website builder for small businesses.