5 Surefire Ways to Jumpstart Website Traffic
October 16, 2012 5 Comments
So, you’ve made your website, complete with awesome graphics, catchy content, and maybe even some SEO techniques. Even if you’ve created the Greatest Website Ever, it won’t become a popular sensation overnight. To boost your traffic, you need to exercise patience and use some creativity. If you’ve tried traditional methods to increase your traffic without success, it may be time to seek out a few new ideas. These methods will also help more search engines forge connections with your site.
1. Social Media – Have You Explored All the Ways it Can Work for You?
Social media networks have evolved into useful tools that offer more than just an opportunity to share pictures or chat online. Today, there are many social networks that you can use to hone in on a niche crowd. For example, if your website sells jewelry, clothes, or other retail items, Pinterest can help you spread the word about your products. Simply upload a picture of your product and include a link to where a user can find the product online. By including links in your pins, you give users a way to find your website, while also creating shareable links that can help boost your SEO.
Social networks like Twitter and Facebook are great for communicating directly with your current and potential customers. Through these networks, you can answer questions and engage in insightful conversations with your followers. This is best done by posting interesting content that is relevant to your niche, but not necessarily about your business. Facebook and Twitter users are not interested in constantly consuming advertisements. In fact, many users will not “like” a page if they notice that it is nothing but advertising. Instead, share interesting content, always comment back, and encourage your followers to share their own opinions and viewpoints on the subject matter at hand.
2. Submit Your Site to a Design Gallery
You can pick up a steady stream of traffic by submitting your site to a web design or logo design gallery. These sites collect and display pictures of some of the most creative websites online today. Design galleries appeal to a wide audience, including web designers looking for new inspiration and the average web user who likes to look at beautiful images. Take the time to create a memorable design so that your website is worthy for inclusion in these directories. If you’re not a designer yourself, hire a talented designer to create a stunning look for you.
A logo and the design of your website is obviously the first thing that a visitor to your site sees, so you want it to be good. In the past, design technology and Internet use was such that having an aesthetically pleasing website was not always the top priority of many webmasters. However, with the advancement of technology in recent years, and the recent Google algorithm updates that seek to rid the search engine of spammy, low-par content, consumers expectations have changed. Therefore, it is imperative that you have a top-notch website to attract as many visitors as possible.
3. Throw a Contest
Many Internet users love competing for free prizes online. Word about your contest will spread quickly, especially if you regularly post on social media networks. Prospective followers will visit your site to compete for the prize and potentially stay longer to look at your other offerings. Hosting contests sporadically can attract more and more customers over time.
Hosting a contest is also a great way to build engagement with your customers and have them talking about your brand. Word of mouth is still an incredibly powerful force for gaining customers and visitors to your site, and by having contests people are more likely to talk about you with their friends and family, and encourage them to get in on the action.
4. Start a Blog
If your website lacks a frequently updated blog, you may be missing out on a good traffic stream. Your blog should include relevant content to your website’s topic or industry. A well-written article could attract a diverse audience. You should enable comments on your blog to help facilitate interesting discussions among your followers. If you post a particularly popular article, you may be able to generate quality discussion, making your blog a go-to place for new information in your industry.
Having a blog is also another great way to engage your customers in dialogue. If you have a blog, it is extremely important to always reply to comments left there. Even though many users do not expect a reply, when they receive one, it helps them to keep your blog in mind and remember that you took the time to reply to them, which they may not get at another site. This helps your readers feel as though they are a part of your process, and will keep them coming back for more.
5. Donate to a Cause
If you have a particular cause that you feel passionate about, consider giving a donation to an organization for that cause. In many cases, you can provide a link to your website with your donation. You can even take this a step beyond by sponsoring small causes or local events. With this method, you’ll increase your audience by appealing to people who care about the same causes as you.
What tactics do you employ to increase traffic to your website? Let us know in the comments!