Social Media: Running Against the Clock
November 5, 2012 Leave a comment
There are only so many hours in a day, and sometimes it seems as though we can never accomplish as much as we had hoped to. This is as true today as it ever was, and combined with the ever-increasing list of distractions we encounter on a day-to-day basis, it can seem as though in today’s world, we struggle to stay on-task more than ever before. Some people attribute this to the rise in popularity of the internet, and social sites like Facebook and Twitter. These can be extremely distracting, especially if part of your job is to monitor your company’s presence on such sites.
Distraction and lack of time are two of the most common reasons for a small business to not have a presence on a social site. However, because of social media’s influence on today’s society, the benefits of using these sites as a tool for your business far outweigh the risks.
Social Media is a Not Time Suck
You’ve probably heard of people spending hours on end entranced by their Facebook New Feed or their constantly updating Twitter Feed. And, it’s true: if you’re the average consumer who has hopped onto his or her Facebook with the intention of chatting up a friend or looking through your family’s photo albums, it’s easy to lose yourself in your news feed and let an hour or two zoom by. But, if you’re a marketer or social media manager, chances are you already have the time management skills needed to utilize social media without getting sucked in. While it is ideal to spend at least an hour a day monitoring your social pages, responding to comments, and posting interesting and engaging content, this can be done in a structured way.
Schedule Your Social Media
The best way to make the most out of your social media time is to schedule it as a part of your day-to-day responsibilities. Set a side a half hour to 45 minutes in the morning for you to respond to comments and post an engaging status update or interesting article that can spur discussion among your followers. Once that time is up, move on to your next project and don’t go back to social media until the next scheduled time. You should schedule about a half an hour in the afternoon to go back to your pages and respond to commenters. As your page expands, you may find that you need to dedicate more time to your social media accounts, in which case you may want to expand your social media team so that you don’t spread yourself too thin. However, at the beginning stages, about an hour a day will suffice.
Finding Content Takes Time
One of the most important aspects of social media is the content that you provide your audience. “Content is King,” as they say, and that means that to engage your audience you need to post the most interesting content you can find. Don’t simply post advertisements and expect your page to grow like wildfire. Actually, if this is the kind of content you’re posting, you most likely won’t see any growth from your page at all, because the people who use social media don’t do so to be bombarded with ads all the time. Instead, your main focus should always be to post content about your industry, about the current times – anything that is relatable to your audience. Graphics are also engaging and are easily shareable on the social web. When your audience sees that your posting content for their benefit, rather than your own, they’ll be more willing to frequent your page in the future.
Overall, building a social media strategy takes time, no matter what platform you choose to use. Yet when done correctly and in conjunction with a larger marketing campaign, it can spell a big difference for your small business. What tips would you give to a small business owner getting started in social media? Let us know in the comments!
Hannah Marr is the Content Director for BizBrag, an online social media management and search engine optimization platform. She is also the Editor of the BizBrag Blog.