The Tablet Shopper Revolution
November 7, 2012 3 Comments
Did you know that as many as 60 million Americans are forecast to have a tablet by the end of 2012? If your e-commerce business is not catering to tablet shoppers, you are losing out on a huge share of the market right now.
Some companies are electing not to make mobile sites or sites optimized for those using tablets, either because they feel tablets are a passing phase, that people on tablets are looking to play around, not shop, or they just do not want to put out the money to have their website optimized for that market. However, the businesses that are doing this are losing money. And they aren’t losing small amounts of money; we are talking big money.
The infographic below is a must read for all e-commerce businesses that are thinking about or have dismissed the idea of launching a mobile site. After all, studies have shown that those who purchase items from a tablet spend 20 percent more than those who purchase on a desktop computer. Could your business use a 20 percent sales increase?
What do you think about the rise in tablet use? Do you own a tablet, and if so, what do you use it for? We would love to hear your insight in our comments section below!
This post was brought to you by Hannah Davis, on behalf of Miva Merchant. Learn more about the Miva Merchant e-commerce platform.