Stock Photos – Do They Make a Difference?

There’s no doubt that content marketing is so much more than slapping a few links in an article and shoving it in front of a blog owner. Especially savvy SEO consultants realize that in this post-Penguin world focused around link-earning, a guest post should include more than just text on a page.  “There are three main reasons to include a picture during outreach,” says Lindsay Gough with the guest blogging service GuestBlogPoster.com. “It’s less work for bloggers, it will support your article, and ultimately differentiate yourself from spammers.”

It’s easy to find images on the Internet, but finding high-quality images that are free to download proves to be a bit more difficult. There are plenty of photography websites and collections, and many of the images on these sites offer paid memberships, giving the user access to that image for personal and/or commercial purposes. But, there are also plenty of free stock photography collections out there, and while many of the images are completely free to download and use for your content, some only require attribution or a link back to the source. Some good resources for stock photos are:

A quality piece of content intended for a guest blog post takes time, effort and diligence to create, and an eye-catching image is the best way to set yourself apart from the multitude of other guest blog post pitches that blog owners see each week. “If you can help the blogger in any way you can, do it,” Gough adds. “It improves your chance of getting that content posted. Make sure you include a picture to show that you went the extra mile and actually care about the post.”

Do you have a go-to site for free stock photos? Add it to the comments below!

Kevin Phelps is a search engine optimization consultant based in Salt Lake City, and the founder of the guest blogging service Guest Blog Poster.

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