6 Effective Tips on Keeping Blog Readers Engaged in 2013
January 3, 2013 1 Comment
With so many blogs on the internet, it can be difficult to keep the attention of subscribers or even bring new viewers into the fold. The tendencies of an audience to wander can be overcome by keeping your blog fresh and interesting to read. A good blog will entertain and inform subscribers in a way that will have them coming back for more. Also, many SEO’s and online marketers believe that content marketing, or the practice of regularly creating and distributing high-quality, interesting, and engaging content for the benefit of readers, will become even more important in 2013. Blogs are a great way to practice content marketing, and blogs that consistently publish high-quality, well-written content will most likely see more success than poorly written, thin blogs that do not provide value to the reader.
Here are a few tips to help you maintain a successful and active blog, giving you the chance to spread your message in 2013!
Spend More Time on Research
Blogging can be a fun and effective way to get relevant information to a large group of people. The more useful a blog is, the more likely readers will return again and again to gain valuable information. Using good sources of information will assure that a blog remains useful and informative, and by thoroughly researching your topic you’ll stay on top of any changes or trends in your industry, and you’ll be able to relay that information to your audience sooner than many competitors.
Respond to Comments Made by Readers
It is very important that you stay in constant communication with your readers. This lets them know that you want them reading and commenting, and helps you stay informed on how your blog is being perceived by others. You can respond directly in the comments section or dedicate a future post to answering questions and comments from your readers. It’s also helpful to encourage comments at the beginning or end of each post you publish. This gives readers a call to action and lets them know that you value their input. Replying to reader’s comments can also help build your community and maintain relationships with other people in your niche.
Take Suggestions from Readers for Future Topics
In many cases, readers frequent blogs to find information and learn about a topic, therefore it is your job to find out how you can help your audience. Knowing the types of topics that readers want to read about will keep them interested and provide you with fresh material to cover on your blog. Ask them specifically what they want you to write about and then do your best to fulfill their requests. This will also promote further interaction between you and your readers and make them feel appreciated.
Throw in an Unusual, Interesting Topic Occasionally
It’s a great idea to throw in an unusual topic from time to time; it allows you to mix things up and keep your readers entertained. It will also give you a break on researching serious topics. If your readers like your writing style, they will be excited to see what you can do. Don’t do this too much, however, as overuse can cause some readers to head toward more serious blogs. Moderation is the key, and you want to make sure that you maintain a consistent and clear message throughout your blog.
Try a Guest Blogger or Interview
Guest blogging is another great way to give your readers a change in pace and still remain on topic. A guest blogger could be a colleague or co-worker, or an expert on a topic. Many bloggers will exchange guest writing opportunities, giving both authors an opportunity to find new readers and spread their message even further. An interview can have the same effect and is very entertaining.
Finally, make sure you are always getting feedback on your blog entries. This does not have to be from a reader, but might be a close friend, family member, or co-worker. Feedback lets you know what needs to be improved and what is working effectively from an audience’s perspective.
These are just a few ways that you can take your blog to the next level in 2013. What tips do you have to make the most out of your blog and engage your readers? We’d love to hear your thoughts in the comments!
Emily Murray is a blogger and a journalist-turned-marketer. She is constantly looking for new ways to keep content fresh and when she is looking at sites for research, she relies on WhoISHostingthis.com to help her identify which web hosting company others in her field use.