Social & Search Round Up: Week 3
January 4, 2013 Leave a comment
Hey Braggers! Now that the holiday season is behind us, we’re ready to get back in gear with week three of the Social & Search Round Up! It’s been a super busy week around the office, but we made sure to search high and low for the best articles on the web. Here are this week’s picks – let us know what you think of this week’s round up in the comments!
“Why Your Social Media Metrics Are a Waste of Time”
By: Ivory Madison
In this article from the Harvard Business Review, Ivory Madison explains why social media metrics such as unique visitors, pageviews, and your number of likes or followers aren’t the most relevant metrics you should be tracking for your business. According to Madison, these are known as “vanity metrics,” a phrase coined by Eric Reis, author of The Lean Startup. While vanity metrics may be accurate, according to Madison they don’t pass the “So What?” test. Instead of tracking these kinds of metrics, Madison believes that businesses should be more focused on “actionable metrics,” or ” numbers that demonstrate cause and effect, giving you a good idea of what to do next.” Click here to learn more about why your social media metrics are a waste of time.
“10 Secrets for Social Media Success in 2013”
By: Susan Young
In this article from Ragan’s Daily PR, Susan Young reaches out to ten social media and PR professionals to find their best tips for social media success in 2013. This well-rounded lists includes some great tips, but we found two to be especially fitting for the new year. For one, social media managers should take time to actually become a part of the communities they are trying to reach. By being active in your target community, you’ll increase your chances of being known as an authority in your niche, as well as engage your target audience. The article also suggests that managers focus less on what they “have” to do when it comes to social media, and instead focus on what is meaningful for your brand. For example, if your target audience is not active on a certain social network, such as Twitter, don’t feel obligated to be there. It’s better to have one thoroughly engaged social network rather than two or three that don’t reach your audience.
“5 Trends Shaping SEO & Content Marketing in 2013”
By: Christina Zila
This article from Search Engine Watch offers some valuable insight into what SEO’s can expect in 2013. Going beyond “Content is King,” this article explains why content marketing is so crucial to SEO, and exactly what happened it make it so. Also, as the title might suggest, you’ll find 5 trends that Zila expects will continue into 2013. Among them are business’ focus on subject matter experts (to optimize the quality of content), the importance of your brand voice (to separate yourself from the competition) and the integration of multimedia such as photos and videos (to grab the attention of your audience). Click here to learn more about content marketing and SEO trends in 2013.