How to Create Viral Content
January 8, 2013 Leave a comment
There is a fundamental flaw of online businesses (and offline businesses as well) that infects new business owners just as much as old pros – and while some are able to win and survive despite dragging this massive ball and chain around with them at all junctures, the simple fact of the matter is that just a single shift in outlook can create the kind of content that goes viral – without dropping insane amounts of money to get the ball rolling in the SEO world.
This subtle shift is the absolute 100% difference that successful titans of industry have that other people don’t, and the moment you move over to this way of thinking is the moment you strap a rocket on your back in all phases of your marketing online.
Create Content from a Customer-Centric Position
In order to create viral-worthy content, every single word you write, video you record, or audio you produce needs to be created from the customer’s point of view. The major problem that most people suffer from is a conception of thinking that is “me” centric, rather than looking at what customers want and need before taking their own considerations into account; business owners the world over try to figure out “how to sell things” or “what to create to make a lot of money”. And while this sometimes proves effective because of a near flawless advertising and marketing push, especially in the world of SEO (where else could you drive millions and millions of people to a poor concept and still make a ton of money), the truth of the matter is that a small shift in thinking could make the whole game a heck of a lot easier.
If from now on you approached every single business venture with you customers in mind, everything would be easier and easier – answers would literally just rise to the surface on their own. Instead of asking “how can I sell to people?” the question becomes “what do I need to create that people would love to buy?” – some may say a shift in semantics, but the fact of the matter is that the approach is totally different. When you build quality content for your web properties from this angle, it becomes impossible not to create world class viral pieces – things that people will actually value and feel compelled to share with everyone they know. This is the quickest path to master business online, and one of the best ways to boost your SEO and traffic generation efforts. And as always, you need to make sure you are pitching hard at the end of every message, not always for a sale, but at the very least for a share – and make it as easy as humanly possible.
Content Marketing & SEO in 2013
In 2013, online marketing and SEO is expected to become more and more dependent on high-quality, sharable content. By focusing your efforts on creating content that your customers will find value in, you will strengthen your SEO efforts while also building a relationship with your audience.
Have you tried creating content with the goal of it becoming viral? What worked and what didn’t? As a consumer, what kind of content do you enjoy sharing with your friends? Let us hear your thoughts in the comments!