Troubleshooting Your Online Marketing Issues
January 9, 2013 Leave a comment
If online marketing is a major factor in whether your business fails or succeeds, you will run into those times when nothing you do seems to work. In fact, there will be times when it seems like, the harder you try, the more you fail. This requires you to troubleshoot what’s going wrong with your marketing efforts. You may well find that the solution to your problems doesn’t cost any money to implement.
Content is still king where promoting Internet sites is concerned, but content has to be better than ever to make a difference. Take an objective look at your content. If it is subpar, if it doesn’t really inform visitors and if it’s nothing more than a glorified sales brochure, you’re going to want to replace it with something that is actually useful to the people who come to your site and it may help your marketing efforts to do so. In the wake of Google’s Panda update, this kind of content will help your visibility, as high-quality, well-written content becomes key to maintaining your SERP position.
First, take a look at the copy on your website. If it seems outdated, you’ll want to freshen it up. If you put website copy up that was conceived to be full of keywords, you might be shooting yourself in the foot as far as marketing goes. Keyword stuffing is now a big no-no in the post-Panda world, so you want to make sure that your writing reads smoothly and naturally.
In order to really freshen up your site, you’ll have to look beyond what your audience sees and make sure you take a look at the code that underpins your site, as well. If your site was designed a long time ago, it may not be compliant with the standards for modern browsers anymore. Also, if you haven’t updated your code to reflect today’s SEO best practices, you’ll want to ensure that you include these to keep up with the competition. Finally, if you are using a blog such WordPress, take a look at other premium WordPress themes that you might use; newer themes will generally solve these problems for you.
You may remember that, not too long ago, one of the best strategies for getting your site noticed was getting a great many links to your site from other sites. This is no longer the case. Now, thanks to the Penguin update, Google is looking at the quality of the sites that link to you and, if Google has an issue with those sites and considers them to be link farms or bad neighborhoods, they will penalize you for it. If you’re not showing up in the search engines like you used to, it might be because the links to your site are from sites that you no longer want to be associated with. Take them down and focus on link earning, rather than link building, instead.
These are just a few simple ways that you can begin to troubleshoot your online marketing problems for free. It is important to always keep up with the latest trends and updates in SEO, as it is a constantly changing and evolving industry. Do you have any other simple tips that can effectively boost a website owners position in search rankings? Let us know in the comments!
Olga Ionel is a creative writer at ThemeFuse.com – a top provider of premium WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.