How to Benefit from Penguin & Panda

google-penguin-panda-tipsTwo of the best things to happen to the SEO world were the Google Panda and Penguin algorithm updates. I know, I know – you probably think I’m more than a little nuts for suggesting that two of the most disruptive events in the history of SEO were anything but terrible, evil, and downright crushing – but hear me out. I’d agree that there was more than some collateral damage in the Google slaps that took place this past year, but the fact of the matter is that the SEO world needed to change – there were too many people leveraging tactics that would artificially boost their rankings and keeping others boxed out of the same kind of results. Instead of looking at Panda and Penguin as the enemy, you should embrace them for helping you build a smarter business.

While few would argue that the Google Panda and Penguin slaps did anything other than cripple literally millions of page rankings almost overnight, this is not necessarily a bad thing.

Yes, millions of people woke up one morning and found that their sites had dropped dramatically in the search engines – and it happened almost overnight. But the reality of this drop is that the overwhelming majority of people that were effected were using less than ethical methods to artificially inflate their position on the big board – giving them the chance to reap ill gotten gains while normal Joe’s like us had to suffer – not to mention the user experience. And I think that’s the most important thing to take out of this – while Google is one of the most powerful tools for building an online business, we cannot overlook that they have an outcome they are building towards and it often is the polar opposite of ours – they need to send their users the most relevant search engine information while we’re looking to position ourselves at the top to boost business.

With slaps and penalties like Google Panda and Penguin just being the first wave of many, it’s past time to shift your SEO focus from tricks and tactics to long term strategies.

The other reason that these two slaps were so important was that the SEO industry needs to remember that we are in a constant state of flux and change – we cannot afford to rely on the same old same old when we are using the internet. And with the old method of doing things, pre slap, too many people could jump online and blast forums or spam blogs to build links without having to do much of any kind of work – if they could leverage the tools anyone could beat out your hard work. Now we are going to see it become a little bit harder to rank, but we’ll also see an SEO field filled with people that are willing to put in the time and effort the legit way to get results. This is a boost for all of us across the board, and something we need to embrace as an industry.

So, how can you benefit from the Penguin & Panda Changes?

The good news for many is that as a result of the Penguin and Panda changes, those of us who are creating high-quality, user-friendly, and engaging content are seeing results. While it may be harder than it previously was, with a little effort, a willingness to provide value to customers rather than a hard sell, as well as the willingness to engage with others in your niche to earn quality links, SEO’s can not only boost business, but create a long-term, authoritative online presence.

Joel Mayer is a freelancer who writes about SEO and Web Marketing.

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