How to Use Social Media to Boost Your Site’s SEO
June 26, 2013 Leave a comment
Most website or blog owners have one goal in mind: to get more traffic to his or her site. The Google Penguin update required many people to change their marketing tactics. This update weeded out sites from their search engine that were thought to be of low value. One of the best ways sites bounced back from the lack of traffic caused by the update was by increasing their efforts on social media.
In order to have a successful SEO and social media strategy, you must ensure your profiles and website are up to date. You must also provide fresh content on a regular basis in order to remain relevant to your audience. Here are a few tips for improving your social media marketing to improve your website’s SEO.
Use a Vanity URL
Vanity URLs contain the name of your business. On Facebook, your business’s vanity URL should read facebook.com/YourBusinessName. If that name isn’t available, as is the case for many common business names, add your location to the URL.
If you build custom log homes in Lincoln, Nebraska, your name should reflect that. It would then read facebook.com/YourBusinessNameLincoln or whatever city your business is in. This will improve your business’s visibility in the search engines not only for your social media profiles, but for your website as well because, of course, you’ll link your profiles to your website and vice versa!
Learn What Others Are Saying
Following Twitter’s trending topics is an excellent way to find out what people are talking about. You can change your settings for trending topics from locally to regionally to nationally or even worldwide. By finding out what others are saying, you can create content catered specifically to those questions, problems or memes.
When you share this content with the appropriate hashtag for the trending topic, users will share your content, providing you with natural and relevant backlinks to your site. Research shows that retweets and shares on social media sites helps content get indexed more quickly, too.
Grow Your Audience
Authority plays a significant role in the power of social networking sites to build your website’s SEO. Search ranking algorithms consider the authority of users who retweet and share content in addition to the number of shares the content receives.
The more influential you are (and your followers), the better results you’ll see in the search engines. That doesn’t mean that you should use unscrupulous means to get lots of followers; those followers would be of little authoritative value. Instead, build your audience and follower base steadily by providing great content and engaging in conversations.
Shareability is becoming more and more important in how Google and other search engines rank of search results for particular keywords. Engagement on social media has effects not just on how visible your web presence is to the search engines, but also increasing activity on the part of your customers. Make sure your social media strategy considers SEO.
Alicia Lawrence is a content coordinator for WebpageFX. She enjoys helping her clients boost conversions through SEO. When not at work, she enjoys planning her dream custom log home and blogs at MarComLand.com.