3 Mistakes to Avoid When Starting a Business Blog

PrintThese days it seems that everyone and their mother has a blog. Gone are the days when a blog was relegated to the stay at home moms and angsty teenagers. The business world has now jumped on the blogging bandwagon and the momentum doesn’t appear to waning anytime soon.

So what does this mean for you and your business? Well, that depends on your business, but for most, it means starting a blog is a strategic move to give your company a competitive edge. 

Unfortunately, in spite of all the information out there, too many business blogs are misguided and ill-formed. If you want to take advantage of the most a blog can offer you and your company, check out these 3 common mistakes you should avoid when starting out.

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Why Your Business Should Embrace Attribution

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This infographic was provided by DPFOC, The Home of Scientific Online Marketing.

 

Facebook’s New Insights Make it Easy to Grow Your Reach & Engagement

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Facebook has started to roll out it’s new page insights, which are much more in-depth than the previous version. While the old version of page insights were not necessarily bad or inaccurate, the newest version offers a much more comprehensive look at the activity and engagement your page is receiving.

The new insights are broken down into four groups: Overview, Page, Posts, and People. While the overview offers you a snapshot of the last seven days on your page, the other three sections offer some deeper insight into who is liking your page, where they are coming from, what they are like, and which posts are performing the best.

Click here for BizBrag’s step-by-step guide to the new Facebook insights.

BizBrag is Looking Better than Ever!

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We’re so excited to release the newest update to http://www.bizbrag.com! Our new look is sleek and sophisticated, and our new changes to the Braggit Creation process make it easier than ever to see exactly what your Braggit will look like while you’re creating it. Be sure to check out our new updates and tell us what you think!

Infographic Shows Small Businesses Should Not Ignore Power of Social Media

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A new infographic by Placester shows that it is unwise for small businesses to ignore the power of social media marketing. We at BizBrag have been encouraging our friends and customers to leverage the power of social media for their small businesses for years, but it is now more important than ever.

Click here to see what else we have to say about social media for small businesses and the new infographic.

Making Social Media Effective for YOUR Business

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Blogging and Social Media Marketing can be powerful tools, but should every business be using them?

Many small businesses employ a technique which I refer to as ‘Social for the sake of social’;’ this term references people and businesses which use social media because they feel as though they should be, but without any real strategic direction.

This can be a drain on time and resources and may actually water down your brand and weaken your brand message. But how do we decide?

This is a question which can only really be answered by yourself, but below are a few ideas and suggestions which may help you make up your mind.

Your main competitors are doing it. Read more of this post

Throwback Thursday: Differences Between Search Engine Marketing and Search Engine Optimization

throwback-thursdayThis week’s Throwback Thursday article tackles an important issue in the online marketing world: the difference between Search Engine Marketing and Search Engine Optimization. While you may sometimes hear the terms SEM and SEO used interchangeably, they are not the same, but rather related in that SEM encompasses everything you do to help your website rank highly, while SEO is used to describe the use of keywords, website design, and linking in order to help boost a site to the top of a search engine.

Be sure to check out this week’s Throwback Thursday article to learn all the differences between SEO and SEM, and be sure to let us know what you think of the article in the comments!

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