How To Get More From Your Content Marketing Strategy

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When your business or web site offers excellent content, and sees a growing influx of visitors as a result, then your business plan and promotional strategies are clearly being well-executed. But why stop there? There is always potential to be tapped in content marketing; your business should never surrender to complacency. Success itself, alongside excellent content, can be marketed effectively if you know where to start. The tips below will help business and web site owners seize upon their initial successes to achieve yet greater recognition.

Host a Podcast

Quality webcams and microphones can be had for $100 these days, so starting a podcast can be done on the cheap. There are over 31 million people in the United States who download at least one podcast per month, so it’s a large audience to tap into. The format isn’t an issue; you just have to know what to talk about, and how to promote your podcast.

The content of podcasts can be extremely flexible, ranging from a basic lecture-type presentation to a more multi-faceted approach involving reader questions, guest appearances and relevant sound bites. Promoting your podcast can be accomplished via your business’ web site and social media, in addition to reaching out to web forums interested in your business’ niche. As your podcast brings in followers and acclaim, the listeners will come.

Create and Utilize Infographics

Infographics are a great way to condense intricate information into useful, easy-to-read tidbits with graphical accompaniments. Sites like Visual.ly allow anyone — even the artistically non-inclined — to create effective infographics for their business or website. If your company has a graphic designer, then you have even more power. Take a look at this inforgraphic from CJ Pony Parts. It goes the extra mile, making it entirely immersive by having users press the right arrow key to accelerate a car which passes by useful tidbits of information. Infographics make digesting information fun, especially when spreading that information is a vital part of your business’ content marketing.

Write an eBook

Do you have knowledge of a certain niche or specialty? Great! You’re qualified to write an eBook — no publishers or mainstream platform required. In fact, you can host it right on your business’ web site, or on Amazon, where many user-submitted eBooks are popular on Kindle.

The point of an eBook is to channel your business’ specialty into an engrossing yet easy read. No one wants to read an eBook exclusively about one business, so be sure to reach out and examine your niche as a whole. Whether you create a self-help or informational eBook, hosting it as a PDF on your site will stir readers’ interests — especially if you come up with an eye-catching title that piques curiosity, like “Ten Things You Didn’t Know About…”

If you noticed a trend among the three tips above, it’s that they are all methods in condensing useful information to an easy-to-read or easy-to-listen format. Your audience never wants to become overwhelmed by information. Identifying the most important tidbits and implementing them in infographics, podcasts, or eBooks can be an effective way to expand the reach of your business. Conciseness and presentation are often key components of marketing success.

Scott Huntington is a writer, reporter, blogger, and social media guru. He currently lives in PA and with his wife and son. Follow Scott at @SMHuntington

3 Reasons Your Business Website Needs a Blog

blogSmall business owners and entrepreneurs might find certain social media platforms redundant or unnecessary for their business, but a company blog is almost always an effective marketing strategy. Despite the time and effort that goes into setting up the blog and consistently updating content, it allows companies to communicate their mission, increase brand exposure, and facilitate discussions with clients and customers. Read on for three reasons why having a blog is good for business and get started with yours today.

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8 Things That Will Kill Your Blog Post

Creating a blog for your business can be one of the best ways to help boost your SEO and engage your customers and social following. Blogs can be created for nearly any niche, whether you are in the fashion, hospitality, or tech industry, and many more as well. Not only can you use your blog as an outlet to comment on the happenings in your industry or business, you can become a resource for your fans and customers who have a vested interest in your services, products, or industry. This shows that you and your team are knowledgeable, which can help instill trust in your business and team as experts in your field.

As much as a blog can be a great thing for your business, it can also have a negative effect if you are not using it properly. Building a blog, writing articles, finding images, and distributing your content across your social networks is time consuming work, and you don’t want to throw it away by making rookie mistakes. So, in order to make sure you get the absolute most out of your blog, we’ve put together a list of eight things that you MUST avoid in order to prolong the life of your blog, build traffic, and grow your customer base. Read more of this post

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