Enhance Your Content Marketing: Make It Visual

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In case you haven’t noticed the shift within recent years, content marketing has a brand new bag. Now it’s not just about having good content, it’s about having good content that’s also visual.

Google’s new algorithm has clarified it’s not just about the quality of your content, but also the diversity of the content being offered. In order to get noticed and get the best rankings, your information should have value and the potential for action. 

For this reason, infographics have risen to the top as one of the most excellent forms of content available today. They have universal appeal which makes them beneficial for any industry and any topic.

Instructions and information are displayed in an original, visual format in infographics. Take a look at this great infographic from Clarity Way Rehab about child stars and drug abuse. Do you think people would be nearly as likely to share it if the data was one giant paragraph? Probably not.

If you want to develop infographics yourself and experience the great results of having a more visual brand, here are the steps you should follow to get started:

1.    The Planning Stage

Your goal should be to design infographics that are more than just relevant to the niche of your client; they should also be engaging and fun so your audience can’t help but share and talk about them. 

Researching your audience is a good first step to understanding the demographics your client is trying to target. Try to narrow your topics to what matters to your client and who they are trying to reach. You should also avoid purely promotional content because your audience will be skeptical of this.

2.    The Design Process

For optimal design, your infographic should feature a logical flow of information.  Infographics with a straightforward and simple design generally do much better than ones overloaded with data

One of the biggest issues infographic design presents is the challenge of finding the appropriate visual-to-text balance. Ideally, your text should be kept to a minimum. When you think about the purpose of an infographic, this makes sense: putting whole paragraphs into an infographic defeats the purpose of putting the information into visual form. 

Here are some things you should think about with regards to the design of your infographic:

Is the Infographic the Primary Source of Information?

The answer to this should influence how much time you spend on the design. You should always create high quality infographics, but it isn’t necessary to spend a long period of time researching information for something that’s only link bait. However, if your goal is to create an infographic that goes viral and generates a lot of buzz, you should go all out with your design.

Is Your Infographic Presented as a Story?

Your infographic should include both a beginning and an end or conclusion. This is helpful for your audience because it makes the content easier for them to follow. 

Does the Infographic Ask a Question?

Infographics that ask questions typically do well; they’re a great way to generate interest, and questions can be helpful when it comes to structuring your data and keeping it focused. 

3.    The Promotion Stage

It won’t matter how beautiful your infographic is if nobody is going to see it.  As soon as you’ve finished working on it, you should start sending it to relevant sites. You can use operators for search on Google to locate websites that take submissions for infographic material.

Always remember you shouldn’t send an embed code in your first email because it could be interpreted as spam, and your link runs the risk of losing value.  A smarter approach is to customize the introduction for every infographic you create. This makes your infographic more valuable and helps you connect with your audience. Connecting with your client in the introduction is also a good idea because it allows the website that is displaying the infographic to actively endorse your client.

Creating content that is as visual as it is exceptional is the key to staying on top in the new era of content marketing. To take your results from okay to outstanding, start following the steps listed above today.

Scott Huntington is a writer, reporter, blogger, and social media guru. He currently lives in PA and with his wife and son. Follow Scott at @SMHuntington

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