How To Get More From Your Content Marketing Strategy

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When your business or web site offers excellent content, and sees a growing influx of visitors as a result, then your business plan and promotional strategies are clearly being well-executed. But why stop there? There is always potential to be tapped in content marketing; your business should never surrender to complacency. Success itself, alongside excellent content, can be marketed effectively if you know where to start. The tips below will help business and web site owners seize upon their initial successes to achieve yet greater recognition.

Host a Podcast

Quality webcams and microphones can be had for $100 these days, so starting a podcast can be done on the cheap. There are over 31 million people in the United States who download at least one podcast per month, so it’s a large audience to tap into. The format isn’t an issue; you just have to know what to talk about, and how to promote your podcast.

The content of podcasts can be extremely flexible, ranging from a basic lecture-type presentation to a more multi-faceted approach involving reader questions, guest appearances and relevant sound bites. Promoting your podcast can be accomplished via your business’ web site and social media, in addition to reaching out to web forums interested in your business’ niche. As your podcast brings in followers and acclaim, the listeners will come.

Create and Utilize Infographics

Infographics are a great way to condense intricate information into useful, easy-to-read tidbits with graphical accompaniments. Sites like Visual.ly allow anyone — even the artistically non-inclined — to create effective infographics for their business or website. If your company has a graphic designer, then you have even more power. Take a look at this inforgraphic from CJ Pony Parts. It goes the extra mile, making it entirely immersive by having users press the right arrow key to accelerate a car which passes by useful tidbits of information. Infographics make digesting information fun, especially when spreading that information is a vital part of your business’ content marketing.

Write an eBook

Do you have knowledge of a certain niche or specialty? Great! You’re qualified to write an eBook — no publishers or mainstream platform required. In fact, you can host it right on your business’ web site, or on Amazon, where many user-submitted eBooks are popular on Kindle.

The point of an eBook is to channel your business’ specialty into an engrossing yet easy read. No one wants to read an eBook exclusively about one business, so be sure to reach out and examine your niche as a whole. Whether you create a self-help or informational eBook, hosting it as a PDF on your site will stir readers’ interests — especially if you come up with an eye-catching title that piques curiosity, like “Ten Things You Didn’t Know About…”

If you noticed a trend among the three tips above, it’s that they are all methods in condensing useful information to an easy-to-read or easy-to-listen format. Your audience never wants to become overwhelmed by information. Identifying the most important tidbits and implementing them in infographics, podcasts, or eBooks can be an effective way to expand the reach of your business. Conciseness and presentation are often key components of marketing success.

Scott Huntington is a writer, reporter, blogger, and social media guru. He currently lives in PA and with his wife and son. Follow Scott at @SMHuntington

How Facebook Graph Search Will Impact Your Business

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Search engines have always used algorithms to categorize data. Unfortunately, people don’t use algorithms to search for things – they use simple words and phrases. This has led to more intuitive search engines like Facebook Graph Search.

Graph Search is similar to other search engines, but it focuses on the careers, interests and activities of Facebook users. The search query can be as broad or specific as needed, but each search generates lots of results. Graph Search also presents a great way to combine SEO, local and social marketing. Read on to see how this latest tool could impact your business.

Greater Visibility

Some businesses create a Facebook page and then do very little to optimize it. That’s never a wise move, but even less so now that Graph Search could put your page in front of thousands of searchers on Facebook.

If anyone has ever liked your page, it may show up in one or more searches. Once people see a page that lacks content or key elements like a profile picture, they don’t bother coming back. Graph Search could increase your visibility, and this in turn will cause you to pay more attention to what you post on Facebook.

More Targeted Marketing

A specialized organization like 12 Keys Rehab relies on local SEO to attract business. However, it can be tough to decide whether to focus on your town, metro area or region. Graph Search automatically lists results by proximity, making local marketing easier.

Enter a generic phrase like “restaurants” and you’ll find dozens of places close to you. This is great when you’re trying to reach out to nearby residents. It also helps people planning a trip to your area. Anyone searching for businesses near you will find your page, and the exposure could lead them to look you up whenever they’re in town.

Better Word of Mouth

How many times have you asked friends to recommend a great dentist in the area? Have they ever asked you? With Graph Search and a sufficient number of likes, potential customers could find you without ever reaching their networks.

Before Graph Search, you had to find new ways to find new leads. Offering incentives to customer referrals was a big part of that. Graph Search makes this step easier, because your customers don’t have to do anything other than like your page. Now, they can bring you a whole bunch of new leads without having to go out of their way to do it.

A Renewed Focus on Content

Enabling leads to find your page is only the first step. Once they decide to visit, they need a good reason to stay. Offering valuable content such as infographics, tips, and videos on your page is the key to bringing in more visitors and attracting more likes.

Follow the same content rules you do with any other strategy. Include a healthy mix of special offers, status updates, news stories and other content relevant to followers. The resulting likes and chatter will make the rest of your Facebook strategy even more effective.

Time will tell what Graph Search does for businesses on Facebook. Now that it’s here, though, treat it like the valuable marketing tool it is.

Scott Huntington is a writer, reporter, blogger, and social media guru. He currently lives in PA and with his wife and son. Follow Scott at @SMHuntington

 

 

 

Social & Search Round Up: Week Two

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Hey BragNation! It’s that time of the week again – time for the weekly Social & Search Round Up! We were hard at work this week reading tons of articles on SEO and Social Media to find the articles we felt brought some new & important information to the table. Here are our favorite picks – tell us what you think in the comments!

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How to Execute an E-Mail Marketing Campaign

E-mail marketing, or sending newsletter-like e-mails to a list of customers, has become increasingly popular. It’s all well and good investing in an e-mail marketing campaign to boost your homepage rankings, heighten your brand’s exposure and keep in touch with your loyal following, but at first you’ll need something worthwhile to say.

You’ve got loads of things your audience will want to hear about, right? Talking to a mailing list is a lot easier than addressing a physical crowd of 500. You won’t be wrong in thinking this either. Whether it’s a product launch or the announcement of a partnership, it’s likely that your readers and customers will want to remain in the loop. However, putting these snippets of news into a suitable format is where people often become stuck.

For the mailing list to have taken shape, you will have needed to ask for each individual’s permission. They should be allowed to opt out at any time, meaning that your updates have to be clear, concise and perhaps less frequent than you might want them to be. Failure to do so could cause your recipient reel to shrink at a rapid pace, as no one wants three emails a day from a single company. Their mobile alert tone will soon start to become tedious, leaving them with no other choice but to sever the connection.

The best chance you have of keeping hold of your contacts is by deploying a newsletter, containing all of your weekly or monthly goings on. Here’s what a typical bulletin should contain: Read more of this post

The Importance of Marketing and Branding

When in business, you have probably heard the words marketing and branding an unhealthy amount of times. What exactly do they mean, however? Why is it important to market or brand your business? Let’s take a look at Coca Cola, one of the World’s most recognized brands of all time. If they had a bright pink and purple bottle, with a slogan such as ‘not a bad drink’, do you think they  would be where they are today? Probably not. Marketing and branding is extremely important if you wish to take your small or medium business to the next level with your customers. Read more of this post

Marketing Your Business: What You Need to Know

No matter how good your business idea is, it won’t succeed if nobody knows that your company exists. You don’t need a million dollar marketing budget to succeed, though. All you need to do is get the word out to the right people, and make enough noise to get noticed. Below are some tips that you can use to make the most out of your marketing campaign, whether it’s large or small.

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Top 4 Engaging Content Marketing Strategies

‘Content Marketing,’ the marketing technique of creating and distributing relevant and valuable pieces of content in order to engage an audience, is fast becoming one of the most valuable tools in the world of online advertising.

A successful content marketing campaign and the content created within it should attract, acquire, and engage a clearly defined target audience, allowing your brand to make a real impression on your industry. You could be the smallest physical retailer on your local high street; if you’ve hired the right SEO team to spread informative pieces of content around the World Wide Web, the platform is there for you to become a market leader. It’s no cliché; the internet really is a place where dreams are made. Read more of this post

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