Why Mobile is the Future of Search

why mobile is the future of searchPeople still tend to think of SEO as referring to searches done on a computer. Mobile searches, however, are becoming more and more common. In the near future, in fact, mobile searches will overtake computer searches. That’s why mobile SEO must be considered when you think about ways to optimize your site.

What is mobile SEO?

Google and other search engines are starting to pay attention to the fact that a high percentage of internet users are on mobile devices. Many websites are not mobile friendly, meaning they cannot be easily viewed from a mobile phone or tablet. What does this have to do with SEO?

Google has publicly stated that it will soon penalize websites in the mobile searches if they are not mobile friendly. This is an important development, because it shows that the search engine giant is officially discussing the existence of a separate type of SEO for mobile sites.

This is both a challenge and an opportunity for website owners who are trying to improve or maintain their search engine rankings. Read more of this post

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Why is Blog Reading Great for SEO?

Blog Quote Bubble No doubt, you already know that producing blogs on a regular basis is an excellent way to boost your search results.  Did you realize, however, that reading blogs is actually just as effective when it comes to helping you climb those important search results?

Unfortunately, there is yet to be a program or application developed that automatically logs that you are reading something and then gives your site a search boost because of it. Still, anyone who does any sort of writing for a living will tell you that they become masters of their craft by reading a lot. In fact, the very best writers probably read a hell of a lot more than they write.

So why is reading blogs from your own industry or niche a great way to help boost your own rankings?

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Essential SEO Strategies for Your eCommerce Website

eCommerce-SEO-TipsOptimizing your eCommerce website requires lot of effort as it is different and difficult when compared to other types of websites such as blogs, directories and forums. SEO is an important tool that helps you popularize your eCommerce website for both new and established brands. Any organization can benefit from search engine optimization to help spread the word about the company, its products, services, offers and a variety of other useful information.

Importance of SEO for your eCommerce Website:

  • Helps to disseminate information about your company, new product launches, services and more.
  • Increases the organization’s popularity among users
  • Can reach other geographical locations very easily.
  • It helps find new customers and retain existing ones

Although there are no one-size-fits-all SEO strategies for eCommerce websites available, there certainly are a few sure-shot methods to help optimize your eCommerce site effectively:

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Throwback Thursday: Can Outbound Linking Help Your SEO Strategy?

throwback-thursday

This week’s Throwback Thursday blog post features the article, “Can Outbound Linking Help Your SEO Strategy?” Be sure to check it out and let us know what you think in the comments!

2013 SEO Tips for Small Business Websites

2013-SEO-changesSince Google is looking to provide its users with the best search engine results possible, the search engine giant has had to make several changes to its search engine algorithm in recent years. One of these updates is known around the SEO world as “Panda.” The Google Panda update has forever changed the way webmasters perform SEO for their websites and has probably forced you to take a new approach when performing your own search engine optimization. Read more of this post

Top 5 SEO & Content Tips for Your Blast-Off Braggit Challenge Submission

seo-boost (1)Hey Braggers – the New Year is underway, and here at BizBrag we’re proud to see  our clients’ online marketing efforts get off to a great start in 2013! To make the most of your 2013 online marketing, be sure to check out the BizBrag Blast-Off Braggit Challenge – the challenge where you create an award-worthy Braggit for a chance to enter the Ultimate Marketing Prize Pack!

Here are some tips from our expert Content & SEO team that you can use to optimize your Braggit to it’s fullest potential and create and engaging, fun piece of content for your audience!

  • Utilize your Call-to-Action: The Call-to-Action button is located in the bottom left hand-corner of your Braggit; it’s the best place to put the link where you want to direct your audience, because BizBrag’s built-in SEO technology will help pass on valuable “Google Juice” to this link. Be sure that you’re linking to the page that is most relevant to the content found in the body of your Braggit, as this will help search engine bots determine what your Braggit and link are.
  • Don’t Stuff Your Keywords: By now, keyword stuffing is a big SEO no-no. Google bots have a natural language algorithm that allows them to pick up on content that has too many keywords. This is considered spam and your content could be penalized. To avoid being penalized for over-using keywords, simply write naturally and for your audience, rather than the search engine bots.
  • Localize Your Content: Include your location in the headline and a few times in the body of your Braggit; this will optimize your content for your local audience while also making it easier for your Braggit to rank in a search.
  • Include Modules: Utilize BizBrag’s image, video, gallery, and leads modules, in order to create a more aesthetically pleasing, easy to consume Braggit. By using our modules you’ll make your content more shareable and engaging, which will draw in more readers and is especially important for a Braggit that you send to your social accounts.
  • Make it Valuable: While your Blast-Off Braggit Challenge submission can be about any aspect of your business or industry, the most important thing to do is to offer your audience something of value. If your submission focuses on a product or service, it may be a good idea to provide testimonials or before/after pictures that show audience exactly why people choose to work with you. If a marketing piece is more your goal, provide your audience with valuable information that benefits them without having to purchase anything. This will help you build a relationship with your audience while also establishing you has an authority in your niche.
  • Include Sub-Headings and an Easy-to-Consume Layout: By using the tools available in your Braggit’s text module, you can break down your body content into easy-to-read snippets that your audience can consume quickly. In many cases if a reader has to spend more than a few minutes digesting your content, he or she will move on, so this strategy will help encourage each visitor to consume all the content on the page. By enclosing your sub-headings with < h3 > < /h3 > tags (without the spaces) you can further optimize your text for search engines, as well. To do this, your subheading would look like this: < h3 > Text Here< /h3 > 

These are just a few tips to make your Blast-Off Braggit Challenge submission the best it can be. When you’re done creating your Braggit, be sure to promote in your social networks and send the link to content@bizbrag.com! The BizBrag Team can also be reached at the same address for any questions regarding your entry.

Click here full details, rules, and regulations for the 2013 BizBrag Blast-Off Braggit Challenge!

Don’t Wait Any Longer – Launch Your SEO & Social Media Into the Stratosphere with BizBrag – Get Started Today!

Troubleshooting Your Online Marketing Issues

IIf online marketing is a major factor in whether your business fails or succeeds, you will run into those times when nothing you do seems to work. In fact, there will be times when it seems like, the harder you try, the more you fail. This requires you to troubleshoot what’s going wrong with your marketing efforts. You may well find that the solution to your problems doesn’t cost any money to implement.

Better Content

Content is still king where promoting Internet sites is concerned, but content has to be better than ever to make a difference. Take an objective look at your content. If it is subpar, if it doesn’t really inform visitors and if it’s nothing more than a glorified sales brochure, you’re going to want to replace it with something that is actually useful to the people who come to your site and it may help your marketing efforts to do so. In the wake of Google’s Panda update, this kind of content will help your visibility, as high-quality, well-written content becomes key to maintaining your SERP position. Read more of this post

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