SEO – How to Manage Duplicate Content


SEO – How to Manage Duplicate Content

Is duplicate content a bad thing for your site? If so, how can you avoid it or fix it if it should occur?

Actually, the duplicate content you should be most worried about is your own. What other sites may do with your content, just as which sites link to you, is not always under your control.

Identifying Duplicate Content

Is duplicate content bad? Yes, it can dilute your anchor text, fragment your rankings and cause other negative effects.

Before you risk creating duplicate content (such as by using an article spinner) you should consider the value factor. Ask yourself of this content provides additional value. Don’t create content just for the sake of having more text on your site.

Each piece of content on your site should provide unique value. Ask yourself if you are sending bad signals to the search engines. They can evaluate multiple factors to identify duplicate content.

The important thing to remember is that a certain amount of duplicate content is acceptable and is not penalized by the search engines.

When I reprinted a commencement speech that Steve Jobs once gave, was that considered duplicate content? Well, Steve Jobs did not grant my site exclusive access, so naturally I had to reprint material that appeared elsewhere. This is a natural byproduct of extensive quoting or reporting on popular news events.

Managing Alternate Content

Every site can have legitimate uses of duplicate content. The key here is managing these effectively. Some reasons for duplicate content include: 1) content syndication or the use of RSS feeds 2) alternate document formats such as HTML, PDF or Word, and 3) using common code such as JavaScript CSS and boilerplate elements.

You should have a way to deliver alternate content. You want to set a default format to provide access to your visitors while disallowing the search engines.

You can do this through the proper use of a robots.txt file as well as excluding the URLs to duplicate formats on your site map.

Nofollow Attribute

The nofollow attribute is a useful tool for marking any duplicate but necessary pages on your site. This is also handy in the event that others link to such pages on your site, or to keep them from doing so.

If you have a page that contains an RSS feed rendering from another site that ten other sites also link to, it could appear to be duplicate content to the search engines. However, your content is not likely to be marked as duplicate unless a large percentage of your site consists of such content.

The important thing is to keep any common code from getting indexed. You can place your external CSS file in a separate folder which you keep from being crawled with your robots.TXT file. You can do the same for any other common external code such as JavaScript.

A little care and attention will help you to manage any duplicate content on your site and keep it from causing you to be penalized in the search engines.

Tim Arends is an Internet, Apple and computer user for nearly 20 years who is well-versed in technology and the Internet. He provides freelance writing services to bloggers, Internet marketers and app developers. Hire him for a complete content-creation strategy for promoting your business.


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Why Mobile is the Future of Search

why mobile is the future of searchPeople still tend to think of SEO as referring to searches done on a computer. Mobile searches, however, are becoming more and more common. In the near future, in fact, mobile searches will overtake computer searches. That’s why mobile SEO must be considered when you think about ways to optimize your site.

What is mobile SEO?

Google and other search engines are starting to pay attention to the fact that a high percentage of internet users are on mobile devices. Many websites are not mobile friendly, meaning they cannot be easily viewed from a mobile phone or tablet. What does this have to do with SEO?

Google has publicly stated that it will soon penalize websites in the mobile searches if they are not mobile friendly. This is an important development, because it shows that the search engine giant is officially discussing the existence of a separate type of SEO for mobile sites.

This is both a challenge and an opportunity for website owners who are trying to improve or maintain their search engine rankings. Read more of this post

BizBrag is Looking Better than Ever!

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We’re so excited to release the newest update to! Our new look is sleek and sophisticated, and our new changes to the Braggit Creation process make it easier than ever to see exactly what your Braggit will look like while you’re creating it. Be sure to check out our new updates and tell us what you think!

Monthly Braggit Round-Up, March 2013: Out Like a Lion

It’s been a fast month indeed, and now the BizBrag Team is heading out of March on a strong note. Be sure to check out our Monthly Braggit Round-Up to see some of the most popular Braggits of the month, featuring Moran Family of Brands, Posh Salon & Spa Pensacola, Milex Complete Auto Care of Frederick, MD, Express Employment Professionals, and more.

Don’t forget to connect with BizBrag on Facebook, too – there you’ll see what we’ve been up to and where we are going, and you’ll find great information on all things SEO and Social Media.

Throwback Thursday: Differences Between Search Engine Marketing and Search Engine Optimization

throwback-thursdayThis week’s Throwback Thursday article tackles an important issue in the online marketing world: the difference between Search Engine Marketing and Search Engine Optimization. While you may sometimes hear the terms SEM and SEO used interchangeably, they are not the same, but rather related in that SEM encompasses everything you do to help your website rank highly, while SEO is used to describe the use of keywords, website design, and linking in order to help boost a site to the top of a search engine.

Be sure to check out this week’s Throwback Thursday article to learn all the differences between SEO and SEM, and be sure to let us know what you think of the article in the comments!

Why is Blog Reading Great for SEO?

Blog Quote Bubble No doubt, you already know that producing blogs on a regular basis is an excellent way to boost your search results.  Did you realize, however, that reading blogs is actually just as effective when it comes to helping you climb those important search results?

Unfortunately, there is yet to be a program or application developed that automatically logs that you are reading something and then gives your site a search boost because of it. Still, anyone who does any sort of writing for a living will tell you that they become masters of their craft by reading a lot. In fact, the very best writers probably read a hell of a lot more than they write.

So why is reading blogs from your own industry or niche a great way to help boost your own rankings?

Read more of this post

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