How To Grab Your Target Audience’s Attention and Influence Social Sharing

target-audience-social-mediaOne of the biggest problems most seem to face in social media is how to really grab the attention of their audience. For many this has being proved to be elusive and it always seems to be the most difficult thing to do. And we have not even started discussing about how to hold that attention when you finally manage to grab it for the first time.

It is actually all much simpler than most people imagine.

To start with, it would be of great help if you understood the basics of human nature. What drives people? What grabs their attention? Why?

You also need to check your behavior in social media and compare it to similar situations out there in the real world. For instance, what do you think would happen if you went to a party and just talked about yourself all night? You would bore people very quickly and in no time at all they would start avoiding you. The same holds true for social media.

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Finding the Right Social Platforms for Your Business

social-media-confusion1Building a presence a social media network can be time-consuming, but ultimately it can be very beneficial for your business. Entering the world of social media can be very overwhelming. What started off as purely a way for users to interact with other users has quickly become an outlet for businesses to connect with current and potential clients and customers. With so many different social media networks available, many companies are wondering which, if not all, networks they need to be active on. What you might not realize is that some businesses thrive on some networks where other businesses do not. One business may see great results from Pinterest, while another might see better results from Twitter. Knowing which social media to pursue is very important to the growth and success of your company. Read more of this post

Social Media Marketing Trends in 2013

SocialMediaTrends2013Every brand that unveils a product in the market has a ‘follow us’ page on Facebook; every startup that aims to make it big in the industry has a Twitter hashtag. 2012 was a year, where most marketers woke up to learn the ultimate truth, the truth that read ‘Social Media is the future’!

With a majority of the global population preferring to be online than being inline, to connect with their favorite brands and products, online marketers and agencies have finally understood that establishing a presence in social media will be the key strategy to get quick customers and leads.

In 2012, social media witnessed several trends that included the rise of mobile/smartphone marketing, the concept of going viral, integrated social networking websites and the like. It was a year where the entire realm of social media began taking shape. Over the months and weeks, it has adapted, grown, embraced the marketing trends and has reached an undisputable stage, where every electron of any marketing strategy revolves around the nucleus called Social Media. And in 2013, it is going to get better and bigger, predict various marketing pros and strategists. So as a roundup, here are the top social media marketing trends expected to prevail in the year 2013: Read more of this post

Throwback Thursday: Keeping the Social in Social Media

throwback-thursdayHey BragNation – it’s that time again – Throwback Thursday! Today’s Throwback Thursday article focuses on social media and what managers need to do in order to make the most of it. We’ll give you a hint: instead of focusing on the hard sell, try engaging with your customers. Learn more social media strategies here, and let us know what you think in the comments!

Top 5 SEO & Content Tips for Your Blast-Off Braggit Challenge Submission

seo-boost (1)Hey Braggers – the New Year is underway, and here at BizBrag we’re proud to see  our clients’ online marketing efforts get off to a great start in 2013! To make the most of your 2013 online marketing, be sure to check out the BizBrag Blast-Off Braggit Challenge – the challenge where you create an award-worthy Braggit for a chance to enter the Ultimate Marketing Prize Pack!

Here are some tips from our expert Content & SEO team that you can use to optimize your Braggit to it’s fullest potential and create and engaging, fun piece of content for your audience!

  • Utilize your Call-to-Action: The Call-to-Action button is located in the bottom left hand-corner of your Braggit; it’s the best place to put the link where you want to direct your audience, because BizBrag’s built-in SEO technology will help pass on valuable “Google Juice” to this link. Be sure that you’re linking to the page that is most relevant to the content found in the body of your Braggit, as this will help search engine bots determine what your Braggit and link are.
  • Don’t Stuff Your Keywords: By now, keyword stuffing is a big SEO no-no. Google bots have a natural language algorithm that allows them to pick up on content that has too many keywords. This is considered spam and your content could be penalized. To avoid being penalized for over-using keywords, simply write naturally and for your audience, rather than the search engine bots.
  • Localize Your Content: Include your location in the headline and a few times in the body of your Braggit; this will optimize your content for your local audience while also making it easier for your Braggit to rank in a search.
  • Include Modules: Utilize BizBrag’s image, video, gallery, and leads modules, in order to create a more aesthetically pleasing, easy to consume Braggit. By using our modules you’ll make your content more shareable and engaging, which will draw in more readers and is especially important for a Braggit that you send to your social accounts.
  • Make it Valuable: While your Blast-Off Braggit Challenge submission can be about any aspect of your business or industry, the most important thing to do is to offer your audience something of value. If your submission focuses on a product or service, it may be a good idea to provide testimonials or before/after pictures that show audience exactly why people choose to work with you. If a marketing piece is more your goal, provide your audience with valuable information that benefits them without having to purchase anything. This will help you build a relationship with your audience while also establishing you has an authority in your niche.
  • Include Sub-Headings and an Easy-to-Consume Layout: By using the tools available in your Braggit’s text module, you can break down your body content into easy-to-read snippets that your audience can consume quickly. In many cases if a reader has to spend more than a few minutes digesting your content, he or she will move on, so this strategy will help encourage each visitor to consume all the content on the page. By enclosing your sub-headings with < h3 > < /h3 > tags (without the spaces) you can further optimize your text for search engines, as well. To do this, your subheading would look like this: < h3 > Text Here< /h3 > 

These are just a few tips to make your Blast-Off Braggit Challenge submission the best it can be. When you’re done creating your Braggit, be sure to promote in your social networks and send the link to! The BizBrag Team can also be reached at the same address for any questions regarding your entry.

Click here full details, rules, and regulations for the 2013 BizBrag Blast-Off Braggit Challenge!

Don’t Wait Any Longer – Launch Your SEO & Social Media Into the Stratosphere with BizBrag – Get Started Today!

Who Should be Doing the Social Media in Your Organization?

social-mediaSocial media offers incredible opportunities for small businesses. With huge numbers of people using social media networks, there is no denying the sales potential that social media can give you. The problem for many small businesses isn’t whether or not to use social media; the challenge is deciding who is best placed in your business to own your social media presence.

Social media is time consuming, and it is often the case that whilst many small business owners start out with enthusiasm, their efforts soon fall by the wayside because the time it takes to post messages and answer prospects. In the early stages there is little sign of reward for your efforts. The key is to be patient and persistent.

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Eight Ways to Start Your Facebook Conversation

facebooklogoWe’ve all been there: you’ve just created the most share-worthy content of the year, and you excitedly launch it on Facebook. And then, nothing. Not a comment, not a share. A couple hours in your boss likes it out of pity. Not exactly the highlight of your career as a community manager. But don’t fear. Here are eight (mostly) guaranteed ways to jumpstart a conversation with fans on Facebook.

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